How Data Informs Modern Growth

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Part 2 Familiarize yourself with the various parts of the Google Analytics user interface, including how to browse, handle your account, access help content, discover your reports, and customize your reports.

Google Analytics is a freemium analytic tool that provides a detailed statistics of the web traffic. It is used by more than 60% of website owners.

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It essentially creates reports on Audience Analysis Acquisition Analysis Habits Analysis Conversion Analysis Let us discuss every one of them in detail. As the name suggests, audience analysis offers you a summary of the audience who visit your website together with their session history, page-views, bounce rate, etc. You can trace the brand-new as well as the returning users in addition to their geographical areas.

Building a Effective Creator Marketing Strategy

New and returning visitors, their frequency, and engagement under Habits. Custom variable report under Custom. This report shows the activity by customized modules that you produced to capture the choices.

Benchmarking enables you to compare your metrics with other related markets. Circulation of user activity under Users flow to see the path they took on your site.

Trace traffic from AdWords (paid search). See traffic from search engines. Here, you can see Queries, triggered landing pages, and geographical summary. Track social media traffic. It assists you to determine networks where your users are engaged. You can see referrals from where your traffic stems. You can also have a view of your hub activity, bookmarking sites follow-up, and so on.

It helps you determine the impact of social media on your site. Behavior analysis monitors users activities on a site.

You can see the detailed interaction of information throughout all pages or in sections like content drill-down, landing pages, and exit pages. Content drill-down is breaking up of information into sub-folders. Landing page is the page where the user lands, and exit page is where the user exits your website.

Harnessing Predictive Data for Smarter Marketing

Website Speed Here, you can capture page load time, execution speed, and efficiency information. You can see how rapidly the browser can parse through the page. Even more, you can determine page timings, user timings, and get speed recommendation. It helps you to know where you are lagging. Site Browse It gives you a complete photo of how the users search across your website, what they typically search for, and how they arrive at a particular landing page.

Events Occasions are visitors actions with content, which can be traced separately. Example downloads, register, log-in, and so on. Conversion is an objective conclusion or a deal by a user on your site. Download, checkout, purchase, etc. To track conversions in analytics, you need to define an objective and set a URL that is traceable.

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Each time a goal is achieved, a conversion is included to your data. Ecommerce You can set ecommerce tracking to know what the users purchase from your website.

Multi-channel funnels Multi-channel funnels or MCF reports the source of conversion; what functions the website plays, referrals function because conversion; and what all pieces did when users pass through landing page to conversion. For example, a user searched for a query on Google search page, he went to the site, however did not transform.

All these activities can be traced on MCF. Attribution Attribution modeling credits sales and conversions to touch points in conversion tracking. It lets you decide what platforms or method or module is the very best for your business. Suppose a person visited your website through AdWords advertisement and made no purchase.